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Is the Indian Market flooded with Smartphones? | Tech Talks

Ever since the 3G/4G boom in India, the smartphone industry has flourished to epic proportions. There has never been as high a competition in this market as it is now. From Rs 5,000 to Rs 1,00,000/- there is smartphone available in every price bracket.

Is the Indian Market flooded with Smartphones? | Tech Talks

Thanks to the technology getting cheaper and so many Chinese OEM's there are so many smartphones in the market, it is a very difficult job to zero in on a smartphone, especially in the budget segment.

So much so, that I have started thinking that the Indian market is actually flooded with Smartphones.

In this article, I would like to share my opinions on this topic.

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A Flood of Smartphones

The recently concluded month of October 2018 was famously dubbed as techtober thanks to the barrage of smartphone releases.

So many devices were launched in this month that It was hard for even tech critics and Tech YouTubers to keep track of them. One can only imagine the kind of problem a regular consumer would face.

And it seems the companies are not yet finished!

Even November has multiple device launches, mostly in India. All these launches are creating a flood of smartphones in the Indian Market. I had written a detailed article about why the flooding of Indian Market by Chinese smartphones is dangerous. You can read it below.

Chinese Smartphones flooding Indian Market is Dangerous!

A Few Years Ago...!

There was a time when smartphone companies followed a yearly cycle, where they released new devices every year. Thanks to this cycle, the yearly upgrades were usually significant and brought something new to the market.

However, amidst the sudden burst of smartphone manufacturers mainly from China and the growing competition, the one year cycle was reduced to 6 months.

Most companies now follow this release cycle. They bring out a new smartphone every 6 months. This smartphone is usually not that different from its predecessor in terms of specifications and features but thanks to increased price and being new, it allows the OEM to earn more money and stay relevant in the market.


Xiaomi and OnePlus are prime examples of this strategy.

The New Trend!

However, The smartphone manufacturers haven't stopped at that. They are now not even content with a 6-month cycle. They are releasing slight variations and upgrades of their existing devices almost every month.

Just look at Honor, OPPO and VIVO!

Almost every month, they launch a new device that looks like a clone of their existing device with slight modifications in RAM, storage and colour.

OPPO has F7, F7 pro, F9, F9 pro all at the slight price and spec differences. and they are still constantly launching newer variations almost every month.

Even Honor has so many phones at every price point. They have Huawei P20 lite, Honor Play, Huawei Nova 3i all at similar price points.

The Problem

One could argue that having so many devices provides a lot more options for the end consumer to choose from. However, that's not the case.

The smartphone manufacturers, very smartly, make every phone inferior to the other in some form. One phone may have an inferior camera, the other may have an inferior processor and the third may have an inferior battery. This is done so that no phone stands out as the perfect phone and no phone cannibalises the sales of its siblings.

However, what this so-called smart strategy of the company does is that it creates multiple products at a similar price point, none of which really stands out and can be truly recommended.

The best example of this. IMO, is the Mi A2!

This device had everything going for it. It had a great camera system for the price, a good display, specifications, design and a stock Android experience. However, Xiaomi stuffed it with a mediocre battery.

IMO, it did this so that this device would not affect the sales of Redmi Note 5 pro which has a similar price, a similar built and a similar camera setup as that of Mi A2. The only major difference is that the Mi A2 has a better processor and the Redmi Note 5 Pro has better battery life.

So, what could have been a great phone recommended by all, turned out to be another Me Too device!

Final Thoughts

The Indian Smartphone market has a huge growth potential. With so many people coming online for the first time, India is an untapped resource that many smartphone companies are fighting control.

However, in their quest for success, they are losing all focus on long-term gains and only focussing on short-term wins.

The smartphone business, like any other business, is never a T-20 match which these Chinese smartphone companies are making it be. Many companies like Coolpad have tried and perished before. And many more will in the future. 

It is a long test match which needs patience, strategy and focus on the long-term goals to win.

Flooding the India market with similar smartphones will not help anyone - neither the companies nor the people of India!



VIKALP GAUTAM
I am an ardent Techie and a Free Thinker. I love to explore new topics and technologies, and share my knowledge and views with the world.
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